For Your Horse Match, we developed an international Meta Ads strategy to connect horse buyers and sellers worldwide. By making smart use of audience focused ads, persuasive copy and powerful visuals, we successfully launched campaigns in the United States, the Middle East and various European countries. The campaigns were fully tailored to regional preferences and buying intent, leading to increased engagement and conversion. Through continuous optimisation, we not only reached more relevant leads, but also built a strong international brand for the client.