For Mendale’s Methode, we developed a complete, professional website that perfectly aligns with their mission: sharing knowledge in the equestrian sector. The site offers not only a user friendly environment for visitors, but is also fully automated. Users can easily sign up for webinars and purchase the recordings afterwards in video format. There’s also an integrated webshop for the book, the tiesafe and other products. The rider test is built into an interactive quiz format for more engagement. On a separate subdomain, we built an online academy where visitors gain access to training through automated payments. This way, the website combines ease of use, conversion focus and smart automation — all tailored to the equestrian audience.