FotoTrailer is a premium equestrian branding company founded in 2009, trusted by Olympic riders and top stables across more than 30 countries. They approached EquiMarketing for a complete website rebrand — resulting in a fully custom, exclusive design with a unique style that reflects their world-class positioning. We built a bespoke product configurator directly within WordPress, allowing customers to easily personalise their favourite products. On the backend, a fully integrated CMS connects to their e-commerce system with a real-time dashboard tracking leads, quotations and orders — fully automated for maximum marketing efficiency. The website is also fully SEO and AI optimised for long-term visibility.